eTRADE Programme 2.0

Agency in Charge

Malaysia External Trade Development Corporation (MATRADE)

Application Deadline

Ends in 2025.
*Applicants are advised to apply in 2024 if they want to claim the incentives in 2025.

Target Group

Malaysian MSMEs who wish to accelerate export activities via sustained participation in cross-border eCommerce platforms.

The added features for eTRADE Programme 2.0 are digital marketing activities and eCommerce related trainings.

Eligibility Criteria

Company must adhere to the criteria below:

  • Registered with Suruhanjaya Syarikat Malaysia (SSM) –
    – Type of organisation: Company (ROC) / Business (ROB) / Limited Partnership (LLP)
    – Co-operatives registered with Suruhanjaya Koperasi Malaysia (SKM)
    – Or relevant business registration bodies or local authorities* (for Sabah and Sarawak).
  • Made in Malaysia – selling Malaysian-made products or Malaysian brand registered with MyIPO.
  • Malaysian Owned – at least 60% Malaysian ownership.
  • SME – in accordance to SMECorp SME Definition.
  • Must be a MATRADE member and have undertaken Exporters Readiness Assessment Test (ERAT).
  • Registered with MyExport.
  • Open for Manufacturer / Trading Company only.

*City Hall, Municipal, Town Board or District Office (for Sabah) / District Office or Inland Revenue Board (for Sarawak).

Additional Criteria for Onboarding Scheme

  • Minimum 6 (six) months in operation.

Additional Criteria for Digital Marketing and Training (DMT) Scheme

  • Minimum 1 (one) year in operation.
  • eCommerce ready – business operation on cross-border eCommerce platform(s) or cross-border eCommerce website for minimum of 1 (one) year.

Form of Aid

A qualified applicant may receive the following financial incentives:

Onboarding Scheme

  • RM5,000*
  • For onboarding any cross border eCommerce platform or multiple platforms.

Digital Marketing & Training (DMT) Scheme

  • RM20,000*
  • For undertaking any digital marketing activities and / or attending eCommerce training programmes.

*per company, for one (1) year subscription / one (1) year activities.

[Note: eTRADE 2.0 reimbursements are subject to the availability of government funds]

Interested in the DMT scheme? VeecoTech is an MDEC authorised TSP/DP recognised for its team of industry experts and proven track record in website design, eCommerce development, and SEO services.

View our official eTRADE Programme 2.0 page for more information!

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